Let me explain a little more, to clarify to make sure we are thinking the same thing.
Ceiling speakers have a cardioid pattern, and as the speaker is mounted in the ceiling then the speakers pattern is down, and in this sense it is "omn," meaning that walking in any direction below the speaker (left, right, forward, backward) the coverage will be the same, permitting you are the same relative distance from the speaker.
View attachment 224604
See the figure above.
In this vein a ceiling speaker will not have a direction going down a room, DSP could help and make one end of the room feel good, but it will make the other end feel worse, as these speakers are essentially omni in the downward direction.
If the speakers are mounted with brackets (something such as Danley Nano or Meyer MM-4XP, these will be directional. Hereby delay would be both necessitated and quite helpful.
Ignore that this next figure is very much for a PA, and not cute home speakers, but the same lessons in physics and time arrival apply!
View attachment 224605
----
If I was installing ceiling speakers, I probably would not delay them at all; the only time I have usually delayed ceiling speakers is when they are taking over coverage from a directional system, in which case I make that handoff feel as good as I can, and delay all of the ceiling speakers to that.
If I was installing something else I would want to make sure there is a direction going down the room.
---
Does that help?