There are three ways to get from RCA (unbalanced) to XLR (balanced)
(1) Use an RCA to XLR adapter (this is what you have linked to above)
With an RCA to XLR adapter, you break the balanced input on your amplifier or pre-amp because 1/2 of the XLR input is shorted to the RCA’s shield. Depending on the design of the balanced input this can have undesirable effects.
(2) Use a transformer-based RCA to XLR Converter
A transformer-based converter can work well as long as it is properly matched to both the RCA and XLR side impedances. However, even if it is properly matched the transformer creates AC coupling which causes bass phase shift.
(3) Use an active converter (this is the product)
With a DC-coupled active converter, all the issues associated with the first two approaches are eliminated.