I think they’re still selling. Obviously they aren’t the “ultimate”—they’ve just got a lock on the perception that there’s magic happening inside that shiny object. I just think the product is unique as a masterpiece in almost every way—aesthetic design, marketing, positioning, strategy, messaging—everything except for the engineering under the hood. In that capacity it’s serviceable, which is all it has to be to get a lock on the ways price and prestige trick our ears.
Chord has released new products since the DAVE in 2014, but they haven’t brought us any innovation—they just seem to be able to release anything, put it in that playful little package, make sure it weighs enough to feel substantial, write an inscrutable pitch, price it out of reach, and have a bevy of people coveting the thing and stricken with FOMO.
Audio has got to be one of the most corrupt and precarious of industries, in terms of predatory pricing—because although we can tell almost immediately if a smartphone responds briskly to touch or if a TV looks sharp, we can never quite trust our ears.