Just a WAG (wild ass guess) on the units is around 5,000 or so (~1,500 per year). I think this has been a fairly profitable unit for them to date as the BOM cost is probably around $400-$500 (again WAG). Add in a couple more hundred for Wyred4Sound assembly and packaging and total cost is around $1k. After dealer discount profit is probably around $1k per unit. $5M total for 5,000 units. Not bad. (all complete conjecture
)
I would hope they would offer to pay shipping - I would if I were in their shoes.