You are the receiving end, you don't work like a Klippel. I have never said anything against the things that you've written and listed. Personal Prefrence is subjective so you decide where you set your importance in measurements (directivity, distortion, frequency response, ..) and through personal experience.
to me it's a yes and no, for preference in your special room and to decide which is the absolute best in the use case (with or without EQ available, do you want in monitor built in compensation modes etc.) and the room configuration all make a difference in the final performance to the speaker among the well measured ones.
Measurements to me is a key parameter to make sure I don't got a dud on blind purchase reading magazines which praise everything. once arriving a certain good performance, I would say buy to your brand preference or even look preference.
e.g. for myself which need to use a speaker with only 1m space between me and front wall, my chair back is basically on the door of the drawer. in this case no measurement or special tuning can champ Neumann or Genelec which is slim enough to sit close to front wall and create the ~75cm for my ears to speaker distance, if say I got a Adam T5V or KEF, I can't tilt them for the equilateral triangle and not super close to my ears, that alone makes a big difference in imaging, and the close in environment makes the bass boost very strong for normal speakers, which genelec helped my on that will the dip switches, thus the purchase and I didn't regret