I wouldn't go so far as to say lying, but IMHO audio reviewers have a vested interest in writing evocative, escapist fantasy in much the same way as wine reviewers. It's akin to being non-sexual pornography.
My perception is you are not wrong entirely. But, like anything, there is a continuum. For example, I just got the April TAS in which the esteemed (ahem) Jonatanan Valin holds forth for a record 3-page, barf-worthy fest on the yuuuge advantages of vinyl. Fake news, but God help us, bigly.
On the other hand, I know a few reasonably prominent reviewers quite well. In one case, I visit and offer my subjective input prior to publication. I trust this guy, and he is a great friend, whose reference system I have had major influence on, helped set up, etc. We do not always agree quite exactly. In another case with a different guy, I have read all the reviews, met the man, talked at great length, seen and heard his systems, and for me, he speaks the truth without question and without the pull of any commercialism.
For those guys, I do not think their sense of intellectual integrity and honesty interferes in any way. They strike me from personal knowlege as sincere audiophiles who are just trying to inform the rest of us. I wish objective audio science could answer all questions, except it doesn't. So we need honest guys like this to try to provide what is missing. They are open to it, believe me. The problem is, of course, separating the good guys from the bad.
In a third case, well, all your worst fears are absolutely true of a former friend now with his own website/blog/forum. I have been to his listening room many, many times, never impressively. I have heard his reviewing philosophy from his own lips. Barf.