https://www.extremetech.com/extreme...-buyers-report-shoved-towards-model-s-instead
Tesla Model 3 Buyers Report Being Shoved Towards Model S Instead
As
others on
Reddit have pointed out (
hat tip to Jalopnik) this is highly misleading for a few reasons. One, while the “average pretax selling price of $57K” may be technically true, it’s only
practically true for the handful of wealthy investors and individuals who have taken delivery of the car already. Since the base price of the car is supposed to be $35,000, the $57K figure means Tesla is at least in part making you purchase expensive add-ons and doesn’t offer the vehicle without them yet. The less expensive cars are arriving later this year.
But Tesla not only doesn’t want you to wait, it doesn’t want you to buy the Model 3 at all. According to the letter, the pre-tax credits you get with the Model 3 are going to expire by the end of 2017. Other redditors report being told those tax credits could be gone
as early as September. This is flatly ludicrous. It’s true that these tax credits
will expire, once Tesla sells 200,000 vehicles, but the company has several quarters before it’ll be near that point. No reasonable projection of Tesla’s sales has them hitting it in 2017, unless Elon just figured out how to ship 2x more cars per quarter, overnight.
Second, the letter states that the $7,500 tax credit will expire. This is a beautiful demonstration of how companies lie without
technically lying. It’s true that the $7,500 tax credit expires, but the tax benefits don’t go away — they diminish. Once Tesla has shipped 200,000 vehicles, the tax break drops to $3,750. That’s a significant cut, to be sure, but the letter doesn’t try to clarify the situation. It could have said “The $7,500 Federal Tax Credit will be cut to $3,750.” It doesn’t.
[...]
Now, how much did Tesla craft this message? I don’t know. But the fact that multiple people have reported getting similar letters supports the idea that this was something management decided to try to see if it would work, only to pull back now and blame it on some low-level flunkies.
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Seems like aggressive salesman technique to me rather than corporate policy but who knows...